Cherin Choi grew up in Southern California, and Trained as a hairdresser Los angeles, where she graduated from the acclaimed Toni&Guy Academy.
She apprenticed as color associate at the prestigious Neil George Salon in Beverly Hills, CA. It was there that she refined coloring techniques that have allowed her to highlight healthy, fine hair with minimal damage, and to transform dark and coarse to blonde and beautiful. In addition to natural hair coloring, Cherin is highly skilled in integrating creative color palettes into her highlighting techniques. She also has expertise in hair extensions, specifically with tape-ins. After learning how to help her clients achieve their dream hair goals during her time at Ramirez Tran in Beverly Hills, Cherin opened up Nova Arts Salon. From there, she transitioned full-time to private appointments only across the client base she developed throughout Los Angeles, New York City, San Francisco, and Mexico City. Cherin it’s based at Roil Salon in Beverly Hills