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It’s the name on everyone’s lips! Trendmood is the ultimate source for all of beauty’s freshest sneak peeks, launches, breaking news, swatches, discussions and more. Mother and beauty enthusiast, Sophie Shab, is the mastermind behind Trendmood, which Cosmopolitan UK has named “Instagram’s Number 1 beauty authority on new makeup launches.” The Trendmood community is the first of its kind and is followed by some of the biggest global brands, makeup artists, influencers, celebrities, and of course hundreds of thousands of makeup lovers.